Social ROI

The story.

Canon wanted to increase awareness of their kiddie photo-sharing app, Lifecake (now ‘BackThen’), with millennial mums.

We used our network to gather insights from thousands of millenial mums to devise a strategy to transform Lifecake’s social community into the number one destination for mums to connect online, through the creation and distribution of relevant and engaging targeted social content which acted as top-of-funnel content for their acquisition strategy.

“Bright/Shift's ability to understand and capture the target audience's interest, drive viral reach and engagement - whilst delivering return on investment - is unparalleled. Working with Bright/Shift is a pleasure and my reports are looking fantastic, highly recommended”

Samuel Olsson, Head of Growth

The results.

18-34 y/o females reached organically


increase in user engagement versus paid acquisition

Social shares

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From one-off projects to ongoing retainers, we've got talent on tap. We're all about business class quality for our clients and because of this, only take a fixed number of clients every quarter.
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