our approach

a new way to scale impact

the bright/shift approach

We designed Bright/Shift to rebuild the agency model into one that is impact-focused, and supports the work of mission-driven companies. Our team is thoughtful, passionate, bold and innovative.

In our hyper-connected world, we believe it's impossible for a fixed team to be fit for every purpose, regardless of size. Our approach is practical and collaborative, driven by a rigorous use of evidence and data.

Our model sets us apart - and so do our people. We have shared ideologies, and diverse skills to bring sustainable change about.

our model.

Traditional agencies have most of their staff in-house, creating clients dependent on pricey expertise.

Bright/Shift is the antidote to this.

We know change doesn't happen with just one person. Transformational change is only possible through a diverse, talented and heart-led collective. That's why we've grown our global network of brilliant Bright/Shifters: mission-minded digital freelancers, consultants and content creators.

Every team we build is unique to you, and the expertise you need. Your goals are our goals, and the Bright/Shifter teams we build are the perfect fit for you. Balancing rigour, results and speed.

did you know?


of people place a high value on finding work which has purpose at its core


employees are willing to trade a percentage of their lifetime earnings for work which has a sense of meaning


Higher investment returns reported for companies who adopt “conscious capitalism” compared to S&P 500 companies at only 157%


of global consumers find brands that actively communicate their purpose more attractive


of global consumers want companies to take a stand on issues they are passionate about


of people agree that it has become more important than ever that the brands they choose make a positive contribution to society

Partner with us.

From one-off projects to ongoing retainers, we've got talent on tap. We're all about business class quality for our clients and because of this, only take a fixed number of clients every quarter.
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