Rapid Community Growth

The story.

HØJ is a danish designed herb accessory company on a mission to create a better herbal journey, through sustainably produced products that are inspired by nature and designed for life-time usage in contrast to their plastic competitors.

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As a result of the space that HØJ operates within, it’s difficult to leverage paid channels for growth, they came to us with the challenge of growing their Instagram community to 10,000 users as quickly as possible in order to activate the swipe-up story feature.

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We leveraged our network of relevant Instagram content creators to drive traffic and followers to the HØJ page, resulting in a rapid increase in relevant followers. Instagram is now their core acquisition channel, making up 80% of their total revenues.

“When we hired Bright/Shift to help us with our social growth, we didn’t expect to get the results they delivered within the time-frame they did. Their understanding of our needs and translating their strategy to our team efficiently was precisely what we needed and wanted. If you are thinking about hiring Bright/Shift, don't overthink it - do it.”

Simon Folmann

The results.

0-12k

Instagram followers acquired in 4 weeks

500k

Organic profile visits

$0.50

Cost per follower

25

Relevant publisher pages used in the campaign

More partner stories.

Influencer Growth
Tyler Saunders
B2B Influence
Beth Susanne

Partner with us.

From one-off projects to ongoing retainers, we've got talent on tap. We're all about business class quality for our clients and because of this, only take a fixed number of clients every quarter.
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