Bright/Shift

Using TikTok to show that a brighter future is possible

“The reach and creativity prevalent on TikTok offers the unique opportunity to have bright ideas seen, and understood, by millions of people.”
Results.
2.4m
views
500k
engagements
10k
social shares
25k
followers
Getting impact-driven ideas and technologies into the newsfeed of 2,000,000 people.

In 2021 Bright/Shift launched a social experiment on TikTok - we created a channel dedicated to sharing impact-driven technologies that hold the promise of a brighter future. We looked at viral trends to decide on a content style, and produced 7 videos to post across 7 days. 

The social experiment was a way for us to demonstrate that social movements can spread rapidly through TikTok, and impact driven businesses can take advantage of the channel as a genuine growth engine.

“I fundamentally believe that TikTok isn’t just an opportunity to dance and lip sync to millions of people. The reach and creativity prevalent on the platform offers the unique opportunity to have bright ideas seen and understood by millions of people.“

Toby Stewart, Founder

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